Posted Sep 29, 2020 at 1:05 PM

GRAFTON — Small Stones Festival of the Arts invites artists, photographers and the public to a free Zoom online workshop, Basics of Marketing for Artists, Oct. 21 at 7 p.m. at presented by Donna Dufault, of Erb/Dufault Photography.

Are you ready to share your body of work with the world and start cultivating a following? Is it time to get your artwork into a gallery and sell online? This hour-and-half presentation will cover the basics of marketing your art/photography and provide an outline for a plan for you to think about marketing your work and yourself in a professional way. We will discuss presentation tools, websites, portfolios, and putting together and promoting your own exhibitions. The presenters will provide lots of information and a resource list to help you explore more options and start putting your marketing goals into practice.

“The workshop will emphasize how to get your artwork and yourself organized, so artists may be ready for anything,” explained Dufault. “Artists need to market themselves broadly, learn where and how to find opportunities to share their work and get as many eyes on their art as possible.”

Dufault and Erb focus on advertising, editorial, commercial portraiture and product photography with a specialization in food, restaurant and hospitality clients. Both have a passion for creating and showing their fine art photography, and have many years of experience in displaying their work in galleries, museums and group shows, as well as jurying and judging art and photography exhibits. Together, the duo are creative photographers who have more than two decades of experience working in the photography industry. Erb/Dufault Photography is located in Worcester.

The seminar is part of this year’s free Small Stones Festival of the Arts – COVID-19 Edition, a virtual fine art and photography exhibit and music program newly envisioned to comply with pandemic safety requirements. The month-long festival opens Oct. 1 with a free online open exhibit. Additional events include distinguished juror talks, an awards ceremony, a concert with acclaimed conductor and pianist Stephen Drury and talks by several of the exhibit’s artists and photographers.

The festival debuted in 2018 as a collaboration of three regional arts associations – Apple Tree Arts, the Worcester County Camera Club and the Blackstone Valley Art Association.